Martijn Beijk

Yahoo! announced yet another new mobile application called onePlace. This might be the killer app we are waiting for. Yahoo has been making a burst lately with releasing new mobile applications for the web. This one kinda came out of the blue. I wasn’t aware of any information about this product so far. Since it will be available in Spain, I will try and have a look at it at the end of Q2, when it’s set to launch.

This should be the year of mobile! , errr, wasn’t this the story from last year as well? Because mobile use of the web isn’t very popular, perhaps until now? Is this the killer application we were all waiting for?
Yahoo onePlace will make sure that a user’s web interests are finally available in onePlace (hence the name), including their mail, RSS, stock quotes, contacts, Flickr photos and other important stuff we deal with on the web . It dynamically updates all the necessary information in a single location, where it’s accessible via the mobile web. It’s fully personalized and contextual.

Yahoo! also announced that at the end of the 2nd quarter, European users can use Yahoo! Mobile Widgets to access localized information through Yahoo! partners, which include Eurosport Football, Myspace, Xing and Dopplr.

Yahoo!’s mobile arsenal currently includes:

• Yahoo! onePlace (just released!)
• Yahoo! oneConnect (their mobile IM tool aka communications aggregator for sms/mail/im, released at WMC 2008)
• Yahoo! Go 3.0 (their all-in-one mobile application)
• Yahoo! Mobile Widgets
• Yahoo! oneSearch (web and mobile search, also localized search in 19 countries!)
• Yahoo! Mobile Developer Platform
• Yahoo! Mobile Advertising

Yahoo! states that their services that are available for mobile include:
Yahoo! Mail, Yahoo! Messenger, Yahoo! Local, Yahoo! Maps, Flickr, Yahoo! Sports, Yahoo! Movies, Yahoo! Finance, Yahoo! News, Yahoo! Weather, Yahoo! Address Book and Yahoo! Music. Just in case you are using all of them

If you are interested in some snapshots, click here. In the meanwhile, feel free to discuss, is this really going to be a killer app?