Who would have thought, that David McClelland, back in 1961 came up with his Theory of Needs (based on Murray’s theory of motivation, 1938) and we see that one of his classifications (Affiliation) suits Social Media. Whilst mostly used for management purposes we can think of different benefits derived from these psychological reasons of users [...]
Yahoo! announced yet another new mobile application called onePlace. This might be the killer app we are waiting for. Yahoo has been making a burst lately with releasing new mobile applications for the web. This one kinda came out of the blue. I wasn’t aware of any information about this product so far. Since it [...]
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